Specifications

Printed Booklet

Students will create an 8-page booklet, 8-1/2” x 11-1/2” finished size (flat size, two-11” x 17” pages that are folded and saddle-stitch bound). The piece will be printed on the HP Indigo 10000, 4-color process with full bleed. Please design with a .125” bleed on all sides. The paper stock will be 100# accent text. There will be a front cover and a back cover. The inside front cover through the inside back cover will feature the front of an invitation postcard, an Instagram post and a brief recap of which typefaces are used and why. Design may be vertical or horizontal, students’ choice.

Postcards

The three postcard layouts should be a 5” x 7” (horizontal or vertical), front side only.

Instagram Posts

There will be 3 Instagram posts that reflect and complement the 3 invitation designs. We want to see how you would promote your invitation on Instagram. Feel free to use the full capability of digital media (ie: video, filters, effects, etc.) and if these don’t translate to print, use a still photo of the post as a placeholder in the booklet and provide a link.  Size for each post is 1080 px by 1080 px at a 1:1 aspect ratio.

Copy

Headline – provided by Lawton – to come

Body Copy – provided by Lawton – to come

Technical Requirements

  • Suitable PDF files of entries will be submitted by noon, Friday, March xx, 2022
  • You may name the file with your name and class, when submitted, the system will also attach the appropriate identifying information from your registration
  • All submitted PDF entries must be exported using the “High Quality Print” option and remember to click on the box to “Use Document Bleed Settings
  • All submissions must be in PDF format; native files will be accepted if packaged with fonts and links
  • All jobs must be in CMYK. No RGB images.
  • Minimum of 1/16″ bleed on all sides
  • Ink saturation must be less than <280%

Questions? Concerns?

Contact Caty Colberg or Jackie Mustard via email.

Resources

The InDesign file was created in the 2018 release of Adobe Creative Cloud. Use the .idml file if you are using a different version of InDesign.

IDML * INDD download

Project Brief – PDF

Project Brief – Word Doc

4-Color Process

Primary Colors

Black: C0, M0, Y0, K100
Green: C61, M16, Y100, K2
Blue: C75, M43, Y13, K0

Accent Colors

Yellow: C0, M20, Y96, K0
Orange: C2, M57, Y96, K0
Red: C5, M88, Y86, K0

The Lawton color palette