This piece may be used a promotional sales collateral piece for Lawton Printing Services. The following are the Marketing Objectives and Target Audience of that piece.
- To reinforce and educate the target audience about print as an effective marketing medium.
- To reinforce the Lawton Printing Services’ brand within the Inland Northwest.
- To inform the target audience of the primary benefits of using Lawton as their print provider – Leading-Edge Capabilities, Expertise, Team, Strategic Partner, Environmentally Responsible.
The target audience is marketing and print professionals at various businesses. Target audience includes design companies, business owners, and marketing/communications professionals. The number of pieces distributed is approximately 225 to key customers/prospects.