This piece may be used a promotional sales collateral piece for Lawton Printing Services. The following are the Marketing Objectives and Target Audience of that piece.

Marketing Objectives

  • To reinforce and educate the target audience about print as an effective marketing medium.
  • To reinforce the Lawton Printing Services’ brand within the Inland Northwest.
  • To inform the target audience of the primary benefits of using Lawton as their print provider – Leading-Edge Capabilities, Expertise, Team, Strategic Partner, Environmentally Responsible.

Target Audience

The target audience is marketing and print professionals at various businesses. Target audience includes design companies, business owners, and marketing/communications professionals. The number of pieces distributed is approximately 225 to key customers/prospects.